AI Insights · Timothy · July 2025
Top 5 Social Apps on Android in the UK: Q2 2025 Performance Overview
Explore the trends in downloads, revenue, and active users for the top social apps in the UK on Android during Q2 2025, based on Sensor Tower data.
In the second quarter of 2025, the social app landscape on Android in the United Kingdom saw interesting shifts in trends across downloads, revenue, and active users. Here's a closer look at the top five social apps.
TikTok - Videos, Shop & LIVE experienced a gradual decline in weekly revenue, starting at $1.6M and ending at approximately $1.23M by the end of June. Downloads showed a strong upward trend, beginning with 64.7K and more than doubling to 104K. Active users remained robust, increasing from 5.6M to 5.89M.
Facebook maintained a consistent weekly revenue, peaking at $47.9K in late June. The app's downloads fluctuated, with highs of 59.6K in mid-May, while active users showed a slight increase from 20.4M to 20.37M by the quarter's end.
Instagram showed steady growth in revenue, reaching $49.3K in the last week of June. Downloads peaked at 58.9K in late June, and active users increased from 8.84M to 9.07M, indicating strong engagement.
Threads had no revenue but saw a peak in downloads at 59.4K in early June. Active users hovered around 2.4M, with minor fluctuations throughout the quarter.
Reddit experienced a steady increase in weekly revenue, culminating in $2.7K at the end of June. Downloads peaked at 23.6K in early June, while active users remained stable, ending the quarter at 1.56M.
For more detailed insights, visit Sensor Tower.
